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Apple News

Apple iPhone south africa, Apple iPad south africa, Apple Watch south africa, Apple TV south africa and Apple Mac news in South Africa. Need iTunes Store credit? Purchase an iTunes Gift Card

How to change your Apple Watch Band

Michael Robert

One of the great things about the Apple Watch is it's versatility. With so many Apple Watch Bands available your watch can be customized to match whatever you are wearing.

Going out for a run? Put on your Apple Watch Sports Band.

Going to work? Put on your Apple Watch Milanese Band.

Now that you have a number of bands how to you change your Apple Watch Band? It is really very simple.

Apple Watch Band

Hold down the band release button, then slide the band across to remove it.

Apple Watch Band

If the band doesn't slide out, press the band release button again and make sure that you hold it down.

Apple Watch Band

Make sure the band is facing the right way, then slide the new band in until you feel and hear a click.

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App of the Week South Africa: To Do Matrix 2

Michael Robert

To do Matrix 2 : To-do app with time management matrix
"First Things First" - Stephen Covey

TodoMatrix2 more powerful and more efficient than TodoMatrix.

TodoMatrix2 helps you to...
- Get things done
- Do important things first
- Do urgent things first
- Do important ones & More

Applying the Eisenhower methodology, Priorities helps you sorting tasks into the right category, depending on their urgency and importance. 

Set reminders to never miss an important deadline
Start now & before you know it, you'll be doing your best.

Let's do it!

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iPhone 7 prices leaked by Vodacom (Rumour)

Michael Robert

A Vodacom price list was sent to MyBroadband, which revealed the iPhone 7’s recommended retail pricing will start at R14 669, while the entry-level iPhone 7 Plus will cost R17 389.

I don't believe these prices are accurate for two reasons. Firstly, Who sells a phone for R17 389? That is a very specific number! Apple pricing in South Africa normally ends with 999 or 499. Secondly Vodacom have leaked fake pricing in the past. I am not sure if they are trying to generate interest or if they are trying to mislead their competition but whatever it is it is not working.

Here is a price list reflecting our estimates and Vodacom's leaked prices:

iGenius Prediction Vodacom Leak
iPhone 7 32GB R13 999 R14 699
128GB R15 999 R16 929
256GB R17 999 R19 199
iPhone 7 Plus 32GB R15 999 R17 389
128GB R17 999 R19 639
256GB R20 999 R21 899

If we assumed that Vodacom pricing is correct the Vodacom are working on about $1 = R22,60 conversion rate on the iPhone 7 32GB. On the iPhone 7 256GB that conversion rate goes up to R23,55. At the moment the conversion rate of iPhone's is between R21,20 - R21,50 with the exception of the iPhone 6s Plus 128GB being just over R22.

Will have to wait as see when pricing is revealed but I cal this on False!

Get a grey iPhone 7 now...

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Which iPhone 7 model is the most popular?

Michael Robert

Slice Intelligence has shared new data that reveals which iPhone 7 model is the most popular. Accourding to the report the iPhone 7 Plus has just edged the iPhone 7 in the United States on launch day.

hen is comes to colour choice there is no surprise that the Matt Black option was the most popular with 46% of people selecting it. That was followed by the Jet Black option, with 23%, which has it's faults which we will be share in our newsletter this week so be sure to subscribe.

For the past three iPhone launches, over 60 percent of pre-orders over the first two days were on the middle storage option, according to Slice Intelligence. iPhone 7 and iPhone 7 Plus continue that trend, with 128GB proving most popular at 67 percent, followed by 32GB at 14 percent and the all-new 256GB tier at 19 percent. 

Which model iPhone 7 will you be getting? Let us know in the comments below

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App of the Week South Africa: Tiny Memories - Photo Editor for Baby and Pregnancy Milestones

Michael Robert

All the Moms, Dads and parents-to-be! Do not miss a single important moment of your baby growth starting from the baby bump! Capture the daily fun and all milestones in your baby’s life in the most creative way!

The first word, the first tooth and the first step - these are the moments to keep. Make the milestones of your pregnancy and your sweet baby growth memorable with a vast collection of сute and funny child themed artworks! Enrich your baby's everyday photos with adorable designs and captions together with Tiny Memories!

With Tiny Memories you can:

  • mark your baby’s life achievements with the help of a huge collection of milestone and other baby themed artworks organized in categories (Dates, Progress, First Time Milestones, Pregnancy Milestones, Birthday, Bigger Kids and many more);
  • create cute and charming images using beautiful handpicked fonts for funny captions about your child;
  • design warm greeting cards to send to grandparents and other relatives;
  • sign your most memorable photos;
  • make funny memes;
  • combine image and text and create exclusive wallpapers for your screen to have you sweetie always with you;
  • compose any other image that needs some stylish text on it.

Use hashtag #tinymemories for Instagram posts to share your happiness with friends and community and your adorable photos might get featured on @Tiny Memories!

Keep the best moments of your family life with Tiny Memories! Get it now and go on a journey to the world of creativity together with your little treasure!

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iOS 10 is now available as free download

Michael Robert

Apple unveiled iOS 10, the next-generation operating system for the iPhone, iPad, and iPod touch, on 13 June. Apple CEO Tim Cook described iOS 10 as the "biggest release ever" for iOS users, and the operating system includes major updates for a wide variety of apps, services, and features, including Messages, Siri, Photos, Maps, Apple Music, News, Apple Pay, Control Center, and more.

iOS 10 features a redesigned Lock screen with 3D-touch enabled notifications that offer up more information, a more easily accessible camera, and a new widgets screen that houses widgets formerly located in the Today section of the Notification Center. There's a redesigned Control Center, also with support for 3D Touch, and a new Raise to Wake feature wakes up the screen without bypassing notifications.

Siri can do a lot more in iOS 10, thanks to a Siri SDK that allows developers to build Siri support into their apps. You can now ask Siri to do things like summon an Uber or send a message in WhatsApp.

Messages has been overhauled with new features like background animations, bubble effects, rich links, and Digital Touch, the sketching feature first introduced on the Apple Watch, allowing users to create drawings and annotate photos and videos. Handwritten notes, hidden "invisible ink" messages, quick "Tapback" replies, and bigger emoji are new in Messages, and there's even a predictive emoji feature that will suggest words that can be replaced with emoji.

Messages has its own Messages App Store, so developers can create apps that can be used in iMessages. Apps add almost unlimited capabilities to Messages, from sending stickers and GIFs to making payments to making collaborative dinner orders.

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A dedicated "Home" app is available for HomeKit devices, and it's now possible to delete almost all pre-installed apps that are unneeded. Photos features impressive facial and object recognition capabilities, which power a new Memories feature for rediscovering forgotten moments.

Both Maps and Apple Music have been redesigned with cleaner interfaces that are simpler to use, with Maps gaining proactive suggestions and integrated third-party apps and Apple Music gaining better content discovery and a new focus on lyrics. Apple News has also been overhauled with subscriptions, breaking news notifications, and better organization.

Apple's QuickType keyboard is smarter in iOS 10 with contextual predictions, and Apple Pay is available on the web. Game Center has been largely eliminated, and many other apps, like Notes, Clock, and Phone have been updated with new features.

To update your iPhone, iPad or iPod Touch to iOS 10 go to Settings > General > Software Update.

iOS 10 is available on the following devices:

  • iPhone 5
  • iPhone 5s
  • iPhone 5c
  • iPhone SE
  • iPhone 6
  • iPhone 6 Plus
  • iPhone 6s
  • iPhone 6s Plus
  • iPhone 7
  • iPhone 7 Plus
  • 9.7-inch iPad Pro
  • 12.9-inch iPad Pro
  • iPad Air 2
  • iPad Air
  • iPad 4
  • iPad mini 4
  • iPad mini 3
  • iPad mini 2
  • iPod Touch 6th generation

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Expected iPhone 7, iPhone 6s and iPhone SE pricing in South Africa

Michael Robert

This is an estimated price guideline and don't not reflect actual prices.

Capacity iPhone 7 iPhone 7 Plus iPhone6s iPhone 6s Plus iPhone SE
16GB - - - - R8 999
32GB R13 999 R15 999 R11 999 R13 999 -
64GB - - - - R9 999
128GB R15 999 R17 999 R13 999 R15 999 -
256GB R17 999 R20 999 - - -

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App of the Week South Africa: PAW Patrol Pups Take Flight

Michael Robert

Kids take to the sky with the PAW Patrol pups in a fun flying game featuring the Air Patroller and the team’s new flight suits! The PAW Patrol: Pups Take Flight app teaches children pre-k math skills with the help of their PAWsome pup heroes from the Nick Jr. TV show! 

All the game controls are made just for kids, so your preschooler can take off right away!

• Fly the skies with 6 pups in 3 different locations
• Avoid obstacles, collect pup treats and unlock fun flying tricks
• Develop counting and shape recognition skills
• Earn special badges

The PAW Patrol: Pups Take Flight iPhone app helps prepare preschoolers for kindergarten by fostering important early math skills for 3 – 7 year olds. Kids will be exposed to concepts including:

• Shape recognition
• Number recognition
• Counting and enumeration


• Play with characters from the TV show, PAW Patrol: Chase, Marshall, Rocky, Rubble, Skye & Zuma!
• Control the pups with easy swipe and finger-trace gestures!
• 30 levels to explore!
• Difficulty increases with each level!
• Complete mini-games to unlock special moves and make the pups do amazing aerial tricks!
• Earn badges for completing a mission, collecting pup treats, and unlocking new moves!

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App of the Week South Africa: Monopoly

Michael Robert

Electronic Art's board game Monopoly is just as popular online as it is offline. Monopoly is currently ranked No. 2 in the App Store for South Africa.

From Marvin Gardens to Water Works to Park Place, own and manage the famous holdings of the MONOPOLY board.

Shake your device to “roll” the 3D dice. Tap the screen to manage your properties. Building hotels or taking a “Chance” is easy and intuitive. 

Play through 3 levels of difficulty and save games in progress. Also customize the number of players, the “game rules,” and even the game environment.

Challenge up to 3 friends via local WiFi and Pass ‘N Play Multiplayer, and up to 2 friends with Bluetooth Multiplayer. 

You can even play multiplayer games with friends who have MONOPOLY for iPad (just note that you’ll be playing the iPhone/iPod touch version).

So buy Boardwalk! Go directly to jail! Are you ready? It’s “GO” time!

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Raise to wake feature not working in iOS 10

Michael Robert

iOS 10 makes waking your iPhone from sleep as easy as raising it in your hand. Aptly named Raise to Wake, this useful feature automatically wakes the screen as you raise the device so that you can instantly see all your notifications at a glance. It may sound like it’s no big deal, but it is. However, Raise to Wake requires iOS to constantly capture and interpret data from the iPhone’s many sensors to determine how you’re holding the phone in your hand.

In order to realize this feature in a power-frinedly manner, it reads data from the sensors using  an Apple-designed motion coprocessor, which also happens to be required for tetherless ‘Hey Siri’ functionality.

So, does your iPhone support Raise to Wake on iOS 10 or not? These are the devices that Raise to Wake can work on:

  • iPhone SE
  • iPhone 6s
  • iPhone 6s Plus
  • iPhone 7
  • iPhone 7 Plus

So if you have an iPhone 6, iPhone 6 Plus, iPhone 5s or below the raise to wake feature will NOT work on your iPhone.

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Apple warns new glossy Jet Black iPhone 7 finish will scratch easily

Michael Robert

Apple is warning customers that its new “Jet Black” iPhone 7 might scratch easier than other models.

Apple announced its all-new iPhone 7 lineup, and with it introduced two new black finishes— a glossy piano black finish dubbed “Jet Black” and a charcoal black color more like the old Space Gray option that it’s simply calling “Black”.

The new shiny jet black finish seems to be getting the most attention as it’s the most striking visual change for the new phone, but Apple is also warning that the new finish will show scratches easier.

Hidden in the fine print of the tech specs page for iPhone 7 is the following warning:

The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.

So the jet black iPhone 7 will still be as hard as the other iPhones and likely as durable, but it seems scratching was enough of an issue in Apple’s own tests that it thought of putting the warning for those considering the model. 

Here’s a comparison of the new colors including the glossy jet black and black models:

iPhone 7 South Africa

The new jet black model is the only variation of the new iPhone that is limited to 128GB and 256GB capacities, while other color options— silver, black, gold, and rose gold— will be available in 32GB as well.

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Apple announce iPhone 7 and iPhone 7 Plus

Michael Robert

iPhone 7 South Africa

Apple as announced the 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus at its "See You on the 7th" media event in San Francisco. 

The new iPhones feature an A10 Fusion 64-bit processor, stereo speakers positioned on opposite ends of the device, a flush Force-sensitive home button with a taptic feedback engine, and IP67-standard water and dust resistance – but no headphone jack. Wired Lightning in-ear EarPod headphones and a Lightning to 3.55mm adapter are included in the box. Apple is offering Siri-connected wireless earbuds called AirPods as a separate accessory.

The iPhone 7 features a faster, more energy efficient 12-megapixel rear-facing camera with optical image stabilization, six-element f/1.8 aperture lens, an artificial light compensating flicker sensor, Quad-LED Two Tone flash, and enhanced tone mapping. The device also has a 7-megapixel front-facing FaceTime HD camera with wide color capture and auto-image stabilization. 

The iPhone 7 Plus differentiates itself from the 4.7-inch handset with a dual-lens 12-megapixel camera featuring all the same features, but is much more advanced, including a wide-angle lens and a separate telephoto lens that combine to create 2x optical zoom and 10x digital zoom features. The ISP dual-lens camera is also capable of producing live shallow depth of field shots and 'bokeh' effects in preview mode.

The smartphones are crafted from anodized aluminum and have a stainless steel Apple logo, and come in a new glossy jet black color, as well as simple "black" (with a black Apple logo) alongside silver, gold and rose gold. The antenna bands are aligned along the edges of the handsets, instead of across the rear like on the previous models, and the volume buttons are positioned directly on the side of the handset (as opposed to inside a recess as per the iPhone 6s and 6s Plus). 

Both devices also benefit from a 25% brighter "cinema standard" Retina HD display, wider color gamut, improved color management, and 3D Touch. Audio has also been improved with the new speakers, which include increased volume and better dynamic range. 

The A10 Fusion four-core processor powering the two devices delivers up to 40% faster CPU performance, up to 50% faster graphics performance, and better efficiency compared to the A9 chip inside the iPhone 6s and iPhone 6s Plus. Both the new smartphones come with improved battery life, faster wireless, and the improved water resistance means the iPhones stand up to splashing and even short periods of immersion in water.

The iPhone 7 and iPhone 7 Plus come in Rose Gold, Gold, Silver, Black and Jet Black with a capacity of 32GB, 128GB and 256GB with exception to the Jet Black which only comes in 128GB and 256GB.

The iPhone 7 is expected to reach South Africa some time in October.

iPhone 7 and iPhone 7 Plus expected price in South Africa:

Capacity iPhone 7 iPhone 7 Plus
32GB R13 999 R15 999
128GB R15 999 R17 999
256GB R17 999 R20 999
iPhone 7 South Africa

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Apple introduces wireless AirPods headphones.

Michael Robert

As part of the iPhone 7 event, Apple has announced brand new truly wireless AirPods, premium wireless headphones that work in concert with the iPhone 7. The AirPods are independent separate earbuds, that have sensors in the buds to know when they are actually inside your ear.

The AirPods automatically switch between output to your iPhone and Apple Watch, so its a seamless experience to listen to music across all your devices. The AirPods cost $159 and will be available in late October.

The buds charge in a dedicated separate charging case delivering 5 hour battery life. A case provides 24 hours of juice. Apple has engineered a special W1 chip to manage the AirPods.

Jony Ive used a ‘white room’ video to unveil the new AirPods which look just like EarPods without a connecting cable. AirPods will be available alongside the iPhone 7.

AirPods are expected to sell for R3 199 in South Africa.

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Apple quietly updates iPad storage and drops prices

Michael Robert

Apple quietly updated its lineup of older iPads, increasing the minimum storage on the iPad Air 2, the iPad mini 4, and the iPad mini 2 and lowering the prices of the maximum storage tier. The iPad Pro has also been updated with new pricing options, with Apple making storage increases more affordable.

It is unclear when this prices will become available in South Africa.

The iPad Air 2 is now available in 32 and 128GB configurations, priced at R7 599and R9 599, respectively, for the WiFi only models. Previously, Apple offered a 16GB model for R7 599 and a 64GB model for R9 599. 

The iPad mini 4 is now available in 32GB and 128GB configurations, priced at R7 499and R9 499 respectively, for the WiFi only models. Apple previously sold a 16GB iPad mini 4 for R7 499, a 64GB model for R9 599, and a 128GB model for R1 499. 

The iPad mini 2 is now only available in a 32GB capacity, priced at R4 999. Apple has done away with the 16GB model and has dropped the price of the new 32GB model to the price the 16GB model used to be sold at. 

As for the iPad Pro, Apple has dropped the prices on higher storage tiers by up to R1 800. Pricing on the iPad Pro is as follows: 

32GB - R14 999
128GB - R16 999
256GB - R18 999
128GB Cellular - R 19 499
256GB Cellular - R21 499

32GB - R11 499
128GB - R13 499
256GB - R15 499
32GB Cellular - R13 999
128GB Cellular - R15 999
256GB Cellular - R17 999


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Apple Announce Apple Watch Series 2

Michael Robert

The new model is called Apple Watch Series 2. Adding to the splash proof feature of the original model, the new Apple Watch is actually swim proof. Apple Watch Series 2 adds swim tracking to the Workouts app including pool swimming and open water swimming. The Apple Watch speaker is the only unsealed part of the casing and it intelligently ejects water after a workout.

Apple Watch Series 2 features a new S2 chip with a faster dual-core processor and a new GPU with 2x graphics performance. The new display is also 2x brighter at 1000 nits, the brightest for any Apple display.

Built-in GPS is also included for outdoor running and walking without iPhone. Apple Watch Series 2 improves the pace and distant tracking and displays routes on the iPhone even when you don’t bring it along.

Apple Watch Series 2 adds a new ceramic (white) build option in addition to aluminum and stainless steel. Hermès is also introducing two new bands with Series 2.

Apple Watch Series 2 is also available in a new Nike+ version with a special version of the Sports band paired with the aluminum model watch. Nike+ Apple Watch is offered in four color options.

Apple also noted that its the #2 watch maker in the world in terms of revenue (behind Rolex) and #1 smart watch maker.

Apple Watch Series 2 is expected start at R5999 in South Africa.

Apple Watch Series 1 is expected start at R4499 in South Africa

Apple Watch South Africa

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LiveBlog: "See you on the 7th" Media Event

Michael Robert

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Why The Time Is Always Set To 9:41 on Apple Ads

Michael Robert

There's a reason for everything at Apple. And that even includes the time displayed on the devices in promotional materials.

It even extends to print ads and television commercials.

Original iPhone displaying 9:42am

Original iPhone displaying 9:42am

That time used to be 9:42. You could see it across various commercials, print ads, and even on Apple's website. The explanation was simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address, he said, "Today Apple is going to reinvent the phone."

And a picture of the iPhone, displaying the time 9:42, popped up on the screen behind him.

But that all changed in 2010, when the very first iPad was released. When that was revealed, it displayed a different time: 9:41.

But why did the time change? It's all very simple, according to former iOS chief Scott Forstall, who happened to divulge the secret to Australian-based app developer Jon Manning of Secret Lab.

We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” Forstall said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.
— Scott Forstall

You can see the time displayed on all promotional images from Apple.

iPhone 6 displaying 9:41am

iPhone 6 displaying 9:41am

Mac OS Sierra promotional image displaying 9:41am

Mac OS Sierra promotional image displaying 9:41am

"And there you are — the secret of the magic time," Forstall told Manning. 

Apple's iPhone 7 event will only start at 10:00am, 7:00pm South African time. Therefor Apple should announce the iPhone 7 at 7:41pm South African time.

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Apple’s self-inflicted naming dilemma

Michael Robert

This article was originally posted by Ken Segall on his website.

Ken Segall is an advertising executive who worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple’s famous Think different campaign. Having also served tours of duty with Dell and Intel, Ken is uniquely qualified to point out the the stark contrasts between the practices of Apple and other iconic technology companies.

Uh-oh. I sense a disturbance in the Force.

iPhone 7 is coming. And if the rumors are true, the logic of iPhone naming will be soon be stress-tested.

Before we dig in, it’s important to note that the name of the new device is unconfirmed at this point. We have only an assumption based on iPhone naming history.

But that history is actually the problem.

According to the Sacred Scrolls, the iPhone model number only changes when the device gets a redesign. Yet the leaks indicate that iPhone 7 will be more of a “6SS” than a 7. That is, the only changes to the previous model will be internal.

The big rethink apparently arrives in 2017.

If Apple now unveils an iPhone 7, does this mean we’ll skip 7S next year and go directly to iPhone 8? Or will a 7S represent the next great rethink? The bigger question is: are we doomed to wander forever in a sea of letters and numbers representing varying degrees of newness?

If you’re starting to think this conversation is silly, I’m with you 100%. It’s silly because this whole S business was never necessary in the first place. In fact, it’s actually worked against Apple’s best interests.

To better appreciate this self-inflicted wound, let’s do a little forensic work.

The S first made its way into the iPhone vocabulary back in 2009. That’s when we met the iPhone 3GS. That awkward name seemed more Amelio than Jobs, but hey, those were the early days of iPhone and there was much to be gleeful about.

Two years later, the S took root. With the iPhone 4S, that little letter morphed from naming quirk to naming convention. From that point on, every new number iPhone was followed one year later by an S model.

Apple never provided an official explanation, so we made up our own: a new number means a new form factor and an S means internal improvements only.

Unfortunately, from there it was just a hop and skip to a more negative way of looking at it: numbers bring major change and S-models bring minor change. That’s the mainstream perception today.

There’s one glaring problem with this analysis: it isn’t true.

Some of iPhone’s biggest innovations have been unveiled in S models, including Siri, 64-bit processing and Touch ID.

This false perception has even grown its own buzz phrase, as many writers now routinely describe Apple’s “tick-tock” cycle of iPhone releases—an alternating pattern of major and minor years.

Did I mention how much I loathe this naming scheme?

From a marketing standpoint, Apple has simply been shooting itself in the foot every other year, muting expectations by putting an S on the box.

Even when an S model introduces a breakthrough feature, it comes in the context of “this is an off-year.” I’m trying to think of any marketer who has ever chosen such a course before, but I’m coming up blank.

Those of us who have frowned upon the S have often run into the counter-argument: “Hey, iPhone sales are through the roof—so what’s your point again?”

That was never a good comeback. Apple achieved its incredible growth by firing on all cylinders, not most cylinders. Product naming is a critical part of the marketing mix.

That argument is even more lame today—because, as we all know, iPhone sales have recently fallen considerably short of the roof. With more and more people believing Apple has become a laggard, the company has clung to a naming system that literally reinforces that belief.

It’s a head-scratcher. One would think that every new iPhone would be presented as “the next breakthrough in iPhones,” period. There’s simply no need to dilute that message with a disclaimer—which is exactly what the S has become. It’s a strange form of self-flagellation.

But wait. It could get worse.

If there was ever any value in telling people that Apple follows a tick-tock pattern—and there isn’t—that value disappears instantly if Tim Cook announces an iPhone 7, and it takes the shape of its two predecessors.

Already the Apple press (and Apple customers) are dealing with the “disappointment” of a number change in the absence of a design change. We were primed for a tick and it’s looking like another tock.

This entire conversation wouldn’t even exist had Apple chosen a simpler path at the start, or did a mid-course correction years ago. Just imagine if every model was judged on its merits, without any pre-conceptions about major and minor years.

I haven’t even mentioned the iPhone SE. This little fella gets an extra letter to make up for its lack of number—a name that’s unnecessarily complex all by itself. What happens when iPhone 7 comes out? Will the SE grow up to become a 7SE? (About as charming as 3GS.) Or does the SE continue in its own world, without a number, neither in nor out of the current generation?

Well, what’s done is done. But I will always wonder what good Apple ever saw with this S-naming business. It’s has been a drag on marketing, not a boost. The only thing it did well is feed the perception that Apple is slow to innovate.

It’s interesting that Apple so boldly does away with popular ports on a laptop or iPhone, but seems unwilling to make a simple change in iPhone naming.

The good news is, it’s never too late. Now is an excellent time to rethink the iPhone naming framework.

Sad that these are the things I fantasize about, but I do find myself fantasizing that on September 7th, Tim Cook will unveil a freshly named new family of iPhones. After firing up the crowd with product specs, he reveals the new names: iPhone, iPhone Plus and iPhone Mini.

The hell with numbers and signaling big changes vs. small changes. When you buy an iPhone, you get the latest iPhone, period. Just like when you buy an iMac, you get the latest iMac.

Too simple?

While we’re at it, let’s retire the i as well, since the death warrant has already been signed. In the age of Apple Pay, Apple Music and Apple Watch, an Apple Phone can’t be far behind.

Sure, it will take some getting used to, but at least it makes sense. Which is something iPhone names haven’t done in a very, very long time.

You can purchase Ken's books on Amazon...

To Steve Jobs, simplicity was a religion. He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon—a means of humbling category leaders once thought to be invincible.

You’ll discover how simplicity influences the CEOs of The Container Store and Whole Foods. You’ll get insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You’ll even get inside the blue heads of Blue Man Group, which developed a business strategy to defeat complexity before it could take root.

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iFix rebrands to @weFix

Michael Robert

iFix is a one-stop upmarket, walk-in, walk-out service centre for Apple, Huawei & Samsung devices. They are the Largest Out-Of- Warranty Repair Specialists in Africa.

“iFix was the obvious name when I started out in my dorm room a decade ago. I fixed things. Mostly i-things.”
— Alex Fourie, founder and CEO of iFix

Since then the company has grown in every possible way, offering more options, selling more products and partnering with more companies. 

From a handful of stores in Cape Town a few years ago, there are now 30 outlets across the country and more in the pipeline. They have more than 300 employees and more than half-a-million happy customers.

When there’s a lot of goodwill attached to a brand, you think long and hard before you change it. But, like the technology we work on, we need to constantly evolve and reinvent ourselves. Our name should reflect that.

weFix was the obvious choice. It reflects a inclusive company culture, and tips its hat to the skills and commitment of our team members. It gives us a unique identity, showing how far we’ve come since the days of repairing iPods in dorm rooms.

And it still makes it quite clear what we’re all about. We fix things, and we love it. Because every time we fix a problem, the world gets a little bit better.
— Alex Fourie, CEO of weFix
A peek inside the redesigned flagship Buitensingel store

A peek inside the redesigned flagship Buitensingel store

To celebrate the rebrand they created a neat little video.

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How to stop WhatsApp sharing your data with Facebook

Michael Robert

Whats App now shares your mobile phone number with Facebook in an effort to improve targeted advertisements on the social network, but don't panic – you can stop them.

If you already agreed to the new privacy policy and would like to undo it, you have 30 additional days after you clicked “Agree” to change your settings to “Don’t share” once and for all.

  1. Use the three dots in the upper right of your screen to navigate to “Settings” and click “Account.”
  2. Toggle “Share my account info” to the left. A grey pop-up box will ask if you are sure you don’t want WhatsApp to share your data with Facebook. Tap “Don’t share.”
  3. Your screen should look like this, with “Share my account info” greyed out. You can click the arrow in the top left to get back to your settings and then to your normal WhatsApp homepage.

Note that your WhatsApp information will still be passed to Facebook for other purposes such as “improving infrastructure and delivery systems, understanding how [Facebook and WhatsApp] services...are used, securing systems, and fighting spam, abuse, or infringement activities." Changing your settings does ensure, however, that Facebook will not use your WhatsApp data to suggest friends or serve ads.

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